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CN Mini Program Game Rev. Nears RMB23.3B in 1H25, Up 40% YoY
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In 1H25, the actual sales revenue of the mainland China's mini program game market whopped RMB23.276 billion, reflecting a YoY increment of 40.2%, the 22nd ChinaJoy revealed.

Among this, in-app purchase revenue amounted to RMB15.303 billion, accounting for 65.7%, while advertising monetization revenue was RMB7.973 billion, accounting for 34.3%.

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