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CN Gold Retailers Reportedly Net Close ~1,000 Stores in 1Q; CHOW TAI FOOK Raises Bracelet Price by RMB15,000
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CHOW TAI FOOK (01929.HK) recently confirmed that it initiated price hikes for its fixed-price gold jewelry products, with increments ranging from 5% to 20%, Chinese media reported.

Staff at certain stores revealed that the bracelet with the largest increase was originally priced at RMB53,800 and has now been raised to RMB68,800, representing an upswing of RMB15,000.

Based on incomplete statistics from the publication, major listed gold jewelry brands charted a plunge in store numbers in 1Q26. Among them, CHOW TAI FOOK net closed 128 stores in Mainland China, with SSS slipping 30.9%. The company proactively shut nearly 900 stores for the full year of 2025.
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